Treasure Data Javascript SDK w/ Adobe DTM & Google Tag Manager Tutorial
Javascript is the de facto standard for on site tracking and one of many data sources. This hands-on webinar covers how to leverage the Treasure Data Javascript SDK library to ensure user stitching of web data into the Treasure Data Customer Data Platform to provide a holistic view of prospects and customers.
Includes a demo of Treasure Data’s native SDK, as well as deploying the SDK inside of Adobe DTM and Google Tag Manager.
How to deploy Treasure Data SDK (7:20)
How to deploy Treasure Data with Adobe Tag Manager (11:04)
Using Treasure Data to Enrich Adobe Data (16:01)
Content Affinity Engine (17:05) is identifying what users are interested in (topics, verticals, etc.) and the default variable Treasure Data Javascript collects
How to deploy Treasure Data with Google Tag Manager (19:35). We explore two ways to deploy and how PII limitations with Google Analytics may impact which you should deploy.
For more information visit our documentation page: https://tddocs.atlassian.net/wiki/spa...