Using GA4 Segments and Audiences to Compare Purchasers and Non Purchasers
How to use Segments and Audiences in Google Analytics 4 to see the differences in how purchasers and non-purchasers interact with your site.
SlideRule Analytics Shopify GA4 App
https://apps.shopify.com/sliderule-an...
Blog Post
https://www.slideruleanalytics.com/bl...