CAN RHYMES INFLUENCE OUR ACTIONS? Rhyme as Reason BIAS
Can a rhyme influence our decision?
“If it doesn’t fit you must acquit” these are the words of OJ Simpson’s attorney during his closing argument, words that will make history.
He used a rhyme to sum up his core message and, for as crazy as it may seem, it worked: NOT GUILTY.
It’s a common bias called Rhyme as reason essentially if a statement rhymes, we trust it more, we can use this tendency of us to create more sticky and compelling messages.
So in your next pitch or presentation try to use a rhyme to wrap up our message and let me know how it goes.
What do you think, do you trust rhymes too?
And summing up in rhymes
“If business is something you like
Then like and subscribe!”
Thank you for watching this episode of BUSINESS SHOTS: Great stories and tips in the time of an Espresso!
FAI A MODINO
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