BEATS BY DRE AND THE $3 BILLION HEIST
So you had an idea, you created a product and now your company is sold for 3 billion dollars: And you get…
ZERO! Nothing, Nada, Net, Nulla di Niente!
How can this happen?
We’re going to find it out in the story of Beats by Dre.
Today we’re gonna have many guests from Jimmy Iovine, the most influential man in the hip hop industry to Lebron James and of course Dr Dre.
But the real main character of the story is a guy called Noel Lee, he’s the man behind Beats and he’s the one who will not join the party of Beats by Dre success sharing a slice of the astonishing $3 Billion that Apple paid to buy it.
Marketing, Engineering, and strange contracts: Come with me to one of the most beautiful places in the USA, the great state of California and let’s find the story of the most famous earphones in the world!
FAI A MODINO
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