Death by data - Don't let numbers ruin your sales pot
James talks about the importance of data and how numbers and data can, if you're not careful, spoil your sales spark.
James often talks about metrics and measuring information to making sure you have access to information that can help you see where you wanna progress and perform.
If you can't measure it, you can't improve it, but if you're not careful and become over-roared by the data itself, it can make you lose your own spark.
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