Why the Amazon Phone Fails at Distinction and Disruption
Disruption occurs when companies create distinction -- in the products and services they provide...and/or the customer experiences they deliver.
Amazon disrupted publishing; however, their latest effort with a smartphone -- combined with their extraordinary and stunning losses -- displays they're trying to be different in multiple areas, rather than distinctive in a select few.
This means that they'll stop being a disruptive force -- and increases the likelihood that the red ink continues to flow.
That doesn't have to be the case with YOU...if you choose to be disruptive...and create distinction.