Leaders aren't doing enough to support marketers
Thanks for getting involved in these discussions this past few months. We've shared some interesting thoughts, ideas, and experiences around the challenges that marketers are having in their role.
What I've found frustrating in these discussions is the lack of leadership engagement.
It's clear that in many organisations leaders do not truly understand the marketing function, and as a result, their expectations are too high or they undervalue the marketing team.
This leads to a lack of job satisfaction for marketers, and feeling like their work lacks impact and purpose.
One clear example of this lack of understanding from leadership is evident in job descriptions for marketers. They create what seems like a wish list of skills and experience - looking for a 'unicorn' marketer...which is a mythical creature.
So, what skills should we be looking for in our marketers?
Should they be specialists? Or should they have more 'generalist' skills?
What do leaders need to do to develop and improve the marketing function in their organisation?
That's what I'd like to discuss with you this week. Watch the video and join me in the comments section where you can share what's on your mind.
DFTBA!
Chris.