To get buy-in stop telling people what to do
A major barrier to progress for all in-house marketers is getting buy-in.
What do you need to do to get people in your organisation to listen to your ideas, buy-in to your ideas and prioritise your ideas?
The key to helping people to embrace change in your organisation is to make the shift from telling people what to do to asking questions.
One of the best resources that will help you immediately shift from telling to asking is The Coaching Habit by Michael Bungay Stanier.
Imagine a scenario: You really want your company to embrace video marketing, and you want everyone to get involved. If you can make the shift from telling to asking, do you believe it's possible to have your team to tell you that they should do video, instead of you telling them?
In terms of making the change, what do you think the difference will be when someone thinks it's their idea versus them seeing it as your idea?
We call this The Columbus Principle: Helping people to discover the idea for themselves.
Do you see the difference between telling people what to do asking?
Do you see how you could benefit from using The Columbus Principle?
I'd love to hear back from you once you get the chance to try it out.
DFTBA!
Chris.