O'Neill is originally a Californian surf wear and surfboard brand started in 1952 by Jack O'Neill. It moved down the coast from San Francisco to Santa Cruz by the end of the decade. Jack is credited to have invented the wetsuit, his son Pat the leash on the surfboard. The company logo symbolizes a breaking surf wave
Together with the Dutch NGO @hartstichting, O‘Neill designed a limited activewear collection. Each product that gets sold donates 5€ to the Dutch Heart Foundation which raises awareness of a more active lifestyle and healthy heart.