For Context: From cookies to consent: Identity and authenticated data | The Current
The internet is moving into a new era as one of its main fabrics, third-party cookies, is preparing to be phased out. On the latest episode of our video series For Context, we trace back to how the cookie evolved and where the digital advertising industry will go, with data privacy at the top of many marketers’ minds.
Watch more For Context videos: https://bit.ly/4cR0f9x
_______
The Current is owned and operated by The Trade Desk, Inc.
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR