This video is part of a larger YouTube Ads course which you can find here: https://www.udemy.com/course/how-to-a...
In this video, we'll talk about Google Ads ad scheduling settings for video campaigns and display campaigns.
The thing to note is that you're only allowed 6 time slots max. I recommend setting 6 if it makes sense. The segments will give you the flexibility to set bid adjustments depending on the performance at each time of day.
In my experience, your best performance happens early on in the day between 8:00 AM - Noon. Of course, this might not be true for every single advertiser in the universe... but it's a good "getting started" tip on what hours to really focus on and care about.