To measure the sense of community spirit in each city we investigated, we considered six metrics that point towards a friendly and welcoming environment:
• Visitor return rate: The percentage of visitors who return to each city after travelling there, telling us if the location left a good impression.
• Friendly staff: The percentage of accommodation reviews mentioning ‘friendly’, giving us an idea of how welcoming local staff are.
• Community respect: The city’s safety index score, which indicates if it’s a safe environment for both natives and newcomers.
• Acceptance of diversity: The LGBTQ+ equality score in each city, which indicates if this is an accepting and supportive community.
• Happiness: The city’s overall happiness and wellbeing score, according to inhabitants.
• Ease of communicating through a common language: English is the most commonly spoken language in the world, so we looked at each city’s English-speaking proficiency score to determine the ease of communication there.
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