United Airline's Accessibility Journey
In this presentation, Chicago’s very own United Airlines outlines the journey towards an integrated accessibility program across all digital interactions with customers, including remediating two transactional and informational channels. The result was an award-winning website with major improvements to its website accessibility, particularly for visitors using screen readers. This extra effort, above and beyond that needed just for accessibility compliance, made the company’s site one of the easiest to access and use in the airline industry.