Creating a Compelling Vision
In this Mike on the Mic episode, I will talk about the big picture of Culture within an organization and how a company’s personality shapes this behavior. First, I will explore the three V’s within Culture; Values, Vision, and Vulnerability. Next, I will dive deeper into Vision and its main components; Purpose, the four types of BHAGs (Big Audacious Goals), and the elements of 3HAG (3yr Highly Achievable Goals). Lastly, I will share some tools to help you visualize and communicate your Vision for the company.
00:00 Episode 9 - Creating a Compelling Vision
00:36 What is Culture?
02:41 The Three Vs of a Culture
02:51 Values
03:47 Vision
04:10 Vulnerability
09:00 Components of Vision
09:10 1. Purpose
15:14 2. BHAGs
15:14 The Big, Hairy, Audacious Goals
17:24 Four Different Types of BHAGs
17:32 The Target BHAG
18:52 The Common Enemy BHAG
19:48 The Role Model BHAG
20:10 The Internal Transformation BHAG
21:29 3. The 3HAG - 3yr Highly Achievable Goal
22:50 Components of the 3HAG
23:09 Numbers and Non-Financial Numbers
23:57 - Differentiators
25:21 - Your Sandbox
26:48 What Will We Be Known For?
27:32 The Postcard From The Future
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