Building a Behavior Based Culture with David J Friedman

Опубликовано: 02 Август 2026
на канале: Mike Goldman
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In this episode of The Better Leadership Team Show, I explore the powerful insights of David J. Friedman, a leading expert on organizational culture. David has authored two influential books and delivered over 750 workshops and keynotes for business leaders. His second book, Culture by Design, is a step-by-step guide to building a strong organizational culture — tailored for today's workplace, including remote environments. As the creator of the CultureWise Operating System, David provides a practical, proven framework that helps organizations develop, implement, and sustain high-performing cultures.
Discover how to build a thriving organizational culture by focusing on actionable behaviors instead of abstract values. Learn the critical role of ego-free leadership, the ROI of a strong culture, and the importance of rituals in embedding desired behaviors. David also shares practical strategies for hiring cultural fits and evolving fundamentals to stay relevant. Tune in for a game-changing perspective on culture-building that will elevate your leadership and organization!
Visit CultureWise.com for more insights and resources!

00:00 Intro
01:04 The Importance of Ego-Free Leadership
02:57 Defining Organizational Culture
03:58 The ROI of Building a Strong Culture
06:37 Values vs. Behaviors in Culture Building
16:40 The Role of Leadership in Defining Culture
23:14 Building a Culture: The Foundation
23:48 Creating Rituals for Lasting Impact
24:59 Weekly Focus on Fundamentals
25:59 Engaging Meetings with Rituals
30:02 Hiring for Cultural Fit
34:12 Interview Techniques for Core Values
35:43 Long-Lasting Fundamentals
38:24 Brainstorming Effective Behaviors
41:05 Introducing CultureWise Operating System
42:41 Conclusion and Resources
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