All the Best Videos - 2 Minute Marketing Tutorials - Mat Shore
Mat Shore is a world leading expert on Marketing, Value Proposition and Insight Development. He's trained 45,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.
This is a compilation of just some of his best videos, which include concise explanations of:
How to write a Value Proposition
How to write an Elevator Pitch
Why you need to narrow your target
How to write a consumer insight
How to create consumer segmentation
How to write a marketing plan
How to Build a Brand
and many many more useful concise tutorials
You can find out more about Mat at www.MatShore.com or subscribe to his channel MatShoreInnovation here on YouTube