How to create a Great Advertising Tagline - in Just 2 Minutes | MatShoreInnovation
How to Craft Compelling Taglines: 4 Quick Rules to Transform Your Brand Messaging in 2 Minutes!
How to create a Great Advertising Tagline - in Just 2 Minutes MatShoreInnovation
Great Taglines and Straplines are critical to conveying your product ideas and persuading your target consumer to purchase. But how do you write a knockout example?
There are 4 simple rules to getting this skill honed in,
1) Keep it short and punchy
2) Simplify the language
3) Use alliteration or other catchy wordplay
4) Make it ownable
In this concise 2 minute video I explain clearly what a Tagline is and how they are used in communication to translate the strategy at the heart of your superiority statement or USP (unique selling point) into winning advertising.
I use loads of great examples to show how it's done in practice and then leave you with an explanation of 4 simple rules to repeat this for yourself.
Mat Shore is a world leading expert on Value Proposition and Insight Development. He's trained 45,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.
This video is part of a series of marketing tutorials called #2minmarketing
They cover topics such as
How to write an elevator pitch
How to narrow your target
The 4 key ways to segment your market
How best to communicate your brand promise
How to write a Value Proposition in 6 steps
How to write a consumer insight
And many more
Check them out at www.matshore.com or subscribe on YouTube - MatShoreInnovation
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