2 minute marketing tutorials - What are the 4 types of segmentation?
2 minute marketing tutorials - What are the 4 types of segmentation?
Mat Shore is a world leading expert on Value Proposition and Insight Development. He's trained 35,000 people, in 27 countries over 20 years how to develop and use breakthrough insights in marketing and innovation. He's spoken on the subject in the boardrooms of some of the world's leading companies and his clients have an annual turnover exceeding $160 billion dollars.
Segmentation is everywhere in communication and marketing, but what exactly is it?
There are 4 main types.
Demographic
Psychographic
Geographic
Usage based
But what do these terms mean and how do you use segmentation?
Check out my 2 minute video on this subject, which is part of a new series of super concise video tutorials aimed at explaining the fundamentals of marketing in clear language in just 2 minutes.
Other videos include:
How to write a Value Proposition
How to write an Elevator Pitch
Why you need to narrow your target
How to write a consumer insight
and many many more useful concise tutorials
Let me know what you think?
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