Unlocking the Secrets of Value Propositions with Mat Shore
In this insightful video, Mat Shore delves into the art of unlocking the secrets of value propositions. Discover how to create a compelling offer that sets your brand apart with a unique selling point and a distinctive feature. Learn the key differentiators that will give you a competitive edge in the market, allowing you to position your brand uniquely and attractively. Find out how to craft a captivating pitch that communicates your precise benefits and market advantages effectively. Join him to explore the importance of brand identity and how to leverage it to create a distinctive marketing message that resonates with your audience. Don't miss out on uncovering the precise positioning strategies that will elevate your brand's market differentiation and showcase your distinctive selling points.
Do you need to a write a Value Proposition for a service, a product or a solution? Need to know how the experts do it? This video explains all you need to know in only 1 hour.
Mat Shore's Taster Value Proposition Training on the 23rd of May, 2024, included a one-hour session followed by a 30-minute Q&A.
Mat Shore is a world renowned expert on writing Value Proposition, he's explained how it's done to 45,000 trainees over 20 years in 27 countries. His tools and methods are used by 250,000 employees daily. His clients have revenues of $160 Billion and spend $16 Billion on R&D alone each year developing and launching new innovation.
He's been invited to the board room of companies like GE, Philips, Samsung and Electrolux to train their senior management. In this video he is going to share the best bit's of the message and tips he gave them, such as:
00:00 Introduction and Overview
03:00 What is Outside in vs Inside Out thinking?
10:30 The 6 Block Value Proposition Quick Introduction
12:30 Humane AI Pin case study
18:15 Brief interlude for a joke
23:09 The issues and problems with Value Propositions
31:50 Hyundai Veloster case study
39:00 What is the the role of a Value Proposition
54:00 What is the business impact of no Value Proposition
55:00 Stepping through the 6 Block Value Proposition
58:00 Gore-Tex case study
59:00 Bitrex case study
01:02:00 Humane AI Pin summary of Value Proposition issues
01:07:00 Pregnancy Test case study (Quidel)
01:09:00 Swiss army knife case study
01:12:30 How to Book Mat Shore to train your team
01:14:30 Questions from the audience
01:15:00 What do I do if my solution appears generic?
01:18:30 Jobs to be done as a method, is it compatible with your approach?
01:20:20 Do I need to create a new product for every discreet target group?
01:25:30 Who's job is it to develop Value Props, Marketing or R&D?
01:28:00 What's your own value proposition Mat Shore?
If you'd like to see loads of up-to-date case studies and examples of the best and worst consumer insights, innovation launches, value propositions, superiority claims and marketing campaigns then this is the video for you.
As you'd expect from Mat Shore, it's fun and interactive.
We all know someone who really needs to see this stuff! Whether they know it or not!
So, if you know anyone else inside your company (perhaps even your management), or perhaps at a partner agency or company that would benefit from understanding the importance of value propositions a little better, be sure to share the link to this video with them.
It's the first perfect introduction to the topic or a great refresher if you think you know the fundamentals already!