Maxxis Tires Launches Social Initiative for Distracted Driving
Social responsibility and cause marketing can help align a brand at the top of the funnel during the consideration phase. Blue C developed a key strategy to have the founder of Eyes Up, Ben Grannis (who is dedicated to this cause), travel through 25 US states. Ben interviewed 21 Maxxis Tires athletes and personalities to communicate their points of view on distracted driving, digital wellness, and social media usage. Blue C utilized this unique content to create a series of 21 video interviews. The plan is to distribute the video series across all social channels, video-sharing services, outbound email, and athlete social networks. The first in the series will be seven-time Supercross champion, Jeremy McGrath.