Blue C Supports Coca-Cola and McDonald’s in Boosting Gen Z Store Traffic
Coca-Cola and select McDonald's franchises came to Blue C with the goal of driving store traffic with the Gen Z audience aged 14-25. Reaching this demographic poses a challenge due to their mobility and limited responsiveness to traditional media and promotions. The objective was to present an enticing offer comprised of a medium Coca-Cola and McDonald's fries that would resonate with this audience through a cost-effective digital media strategy.
Implementing Blue C's highly targeted AI-powered Behavioral Geofencing media successfully addressed the digital challenge. This campaign strategically targeted a 1.5-mile radius around specific locations and employed personalized display and video ad creative tailored to the designated age group and their behaviors.