Wahoo's Teams up with Blue C for its 35th Anniversary Campaign
Blue C teamed up with Wahoo's to collaborate with the iconic surf film "Endless Summer" by Bruce Brown to inspire the campaign visuals and messaging. Bruce Brown has a long relationship with the Wahoo's family, and Endless Summer was a perfect fit to celebrate their 35th year. The creative strategy focused on using the film's core theme and conveying Wahoo's brand message as "In search of the perfect taco" through branding, media, marketing integration, and sales promotions. In addition, the strategy is to connect with their target market through a recognizable collaboration with a message that resonates with Wahoo's values throughout the campaign.