Volcon ePowersports Goes to Baja to Build Powerful Storytelling and a Digital Content Toolbox
Blue C developed a game plan to utilize the unique scenic environments, world-class regional wineries, and exclusive Baja destinations and events to showcase the Volcon Grunt creatively. The local NORRA Mexican 500 was an ideal event where Blue C could capture unique storytelling and compelling imagery leveraged for evergreen content and digital toolboxes. The objective was to create an incredible content library that the brand, distributors, dealers’ networks, and media could use to support campaigns and marketing communications.