Why We Charge $7 for Our 7-day Trial
Paid trials: unheard of in the SaaS industry, yet we have made it work.
In this video, I explain how access to Ahrefs evolved over time, and what eventually led us to charging $1 a day for the trial.
Before you rush into switching your free trial to a paid version, make sure you hear my thoughts on why I think a paid trial works for Ahrefs, but might not necessarily work for you.
⌚ Timecodes:
00:55 The evolution of access to Ahrefs
02:55 Why we switched to 14-day free trial in 2015
04:45 The results of the switch
05:49 The Paulo Coelho Effect
06:37 Switching to paid trial of Ahrefs
07:07 The results of switching to paid trial
08:51 Will paid trial work for you?
Additional resources 👇
The Guardian: Paulo Coelho calls on readers to pirate books
https://www.theguardian.com/books/201...
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