Twitter Ads For Content: How We Increased Our CTR By 226%
Higher ads CTR - who wouldn’t want that?
If you think that improving CTR by 10-20% is a big deal - you’re right. In fact, you’ll learn how we managed to improve our CTR by more than 200% in this video.
It’s not magic, just pure human psychology.
And yeah, there’s no real need to track the conversions - I’ll explain why.
⌚ Timecodes:
00:00 Introduction
00:38 Our two Twitter accounts
01:45 Experiment #1: Same copy
02:52 Experiment #2: business vs personal copy
03:52 The value of promoting content on Twitter
04:15 Content marketing vs direct response marketing
07:00 A side-benefit of paid content promotion
07:52 Twitter ads = exposure
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