10 Lessons From Spending $194,437 Sponsoring Podcasts
Are you thinking of sponsoring podcasts?
We spent almost $200k on this marketing channel in 2019.
In this video, I'll discuss the ROI of this channel.
Along the way, I'll also talk about the possible pitfalls of sponsoring podcasts, as well as the hidden advantages we've discovered.
⌚ Timecodes:
00:00 Introduction
00:27 Our first attempt at sponsoring podcasts
01:54 Lesson #1 - direct lead acquisition
03:00 Lesson #2 - the downloads metric
04:09 Lesson #3 - Downloads per month / per episode
04:51 Lesson #4 - iTunes reviews
05:23 Lesson #5 - Average rates
06:10 Lesson #6 - Campaign reports
06:41 Lesson #7 - Sponsorship packages
07:47 Lesson #8 - Helping the host to understand your product
09:42 Lesson #9 - Organize your data
10:25 Lesson #10 - A hack to win more air time
Additional resources 👇
Smart Passive Income 364: SEO Simplified with Tim from Ahrefs
https://www.smartpassiveincome.com/po...
Mere-exposure effect
https://en.wikipedia.org/wiki/Mere-ex...
Association fallacy
https://en.wikipedia.org/wiki/Associa...
19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR (by Tom Hunt)
https://saashacker.co/saas-marketing/
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