SaaS Onboarding: How we do it at Ahrefs
How important is product onboarding?
Without having one, it is possible that many users will quit before they even try out your product.
But, as with everything, you need balance - make your onboarding too complicated, and users will quit. Make it too short - and they won’t have a good enough understanding of the product to stick to it.
So, how did we make it work at Ahrefs? It’s something I call pre-boarding.
We basically onboard the users before they even sign up for our 7-day trial - all with the help of educational content on our blog and on our YouTube channel.
Which kind of onboarding will work best for you? In this video, I will try to help you answer this question.
⌚ Timecodes:
00:00 Introduction
00:24 Fixing the “leaky bucket” with onboarding
02:09 The Aha! moment
06:06 The path to value (TikTok example)
08:51 Customized onboarding at ConvertKit
12:12 The motivation to solve a problem
13:36 Ahrefs’ onboarding
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