Leveraging Old Content to Climb the Rankings Faster
Churning out new content used to be a great SEO strategy. While it still works—as long as the content meets Google’s standards—quantity matters much less than quality nowadays.
Instead of focusing all your attention on publishing new pages, which can take some time for Google to index, consider updating existing content, as well.
Look for pages that used to rank well but have lost traffic over the past 6 to 12 months. Since they’re already on Google’s radar, enhancing them could help you climb the rankings much faster than publishing new content alone.