Optimizing Title Tags and Preserving Old URLs
In the video above, AI and international SEO expert Chris Raulf discusses the significance of title tags, echoing insights from Gary Illyes in the final episode of How Search Works.
Watch it here: • Anatomy of a Search Result
Raulf also offers valuable advice on preserving original URLs when updating website content. While updating content is a savvy move for SEO, altering URLs can inadvertently disrupt ranking traction. Raulf highlights the importance of maintaining URL consistency to ensure continued performance enhancements and uses this example from BSM, which is a page he updated after 10 years: https://boulderseomarketing.com/what-...
Additionally, Raulf provides insights into Google's March 2024 core update, underscoring the ongoing nature of its rollout and promising to keep viewers informed as its impact on search results becomes clearer.
You can learn more here:
https://status.search.google.com/prod...