David Zimmerman of content26 shares an Amazon Advertising case study where we discovered that Amazon ads weren't the best strategy for this particular product. Learn how to closely monitor Amazon Advertising campaigns to make sure they're performing as expected.
Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services was renamed Amazon Advertising and Amazon Advertising Platform is now Amazon DSP, among other changes. This video was created before Amazon rebranded.