Amazon: the Most Powerful Ecommerce Marketing Platform
Mark White, founder and managing director of content26, talks about Amazon as the most powerful marketing platform for brands. Customers are starting their product search on Amazon more than ever. Find out how to optimize your marketing on Amazon and beat the competition on Amazon's crowded digital shelf.
Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services was renamed Amazon Advertising and Amazon Advertising Platform is now Amazon DSP, among other changes. This video was created before Amazon rebranded.