Getting Started with Amazon Advertising Platform (AAP)
In this video, David Zimmerman of content26 talks about Amazon Advertising Platform (now known as Amazon DSP), how it's different from Amazon Marketing Services (now Amazon Advertising), and the roles each tool should play in your overall Amazon strategy.
Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services was renamed Amazon Advertising and Amazon Advertising Platform is now Amazon DSP, among other changes. This video was created before Amazon rebranded.