Optimizing Amazon Alexa Content
Amazon Alexa makes up 76% of the smart speaker market share, which makes it a new technology that consumer brands can't ignore. David Zimmerman of content26 talks about how brands should optimize product page content for voice-powered shopping to stay ahead of the e-commerce curve.
Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services was renamed Amazon Advertising and Amazon Advertising Platform is now Amazon DSP, among other changes. This video was created before Amazon rebranded.