McDonald's Singapore Drops Grimace NFT Collection
Fresh off the grill and the inescapable TikTok trend- Grimace is back, but this time as an NFT.
Mcdonald's Singapore is partnering with Bandwagon Labs to launch a set of free NFTs featuring the all-time favourite character Grimace.
These 2,000 NFTs feature art done by local artist Hidden Walls, are non-tradeable soulbound tokens.
According to McDonalds, you can claim them through their mobile app on launch and owning one of them will give you access to "exclusive treats in the future".
Mcdonalds is one of the many global fast food giants such as Burger King, Taco Bell, and Pizza Hut that have been actively engaging in the Web3 world.
Fast-food tokenisation seems to be the next big thing for brand building and it has been riling up even non-web3 folks.
Will we get to see a Nasi Lemak Burger collection or a Ronald McDonald PFP in the future?
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