Impact vs. Influence in Small Business
Social media, or media in general, is about influence - there is a message and you can sway people to some degree. But impact is different. Impact comes down to the 1-to-1 relationship. In this video of highlights from B2B Hour on AutoConversion, Robb Holman and Tou Ger Lee address key tactics and characteristics for transforming your approach with people to be impacting as opposed to influential.
Robb says, “I am a firm believer that things are more caught than taught. A lot of those tactics and strategies are more outside things trying to get inside to inspire us. What would it look like if we start on the inside of one's mind, heart, and soul....enter into that space and fan it into flames?
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