X CEO Linda Yaccarino on monetizing FOMO-habitual psychological behavior (interview excerpt)
X CEO Linda Yaccarino stated that a goal of the X platform is to monetize Fear of Missing Out [FOMO] habitual, even cult-like, psychological behavior.
ORIGINAL SOURCE: • Linda Yaccarino defends Elon Musk, X, and ...
Code 2023 Conference, @TheVerge.
“So our users of X, our community of ferociously loyal user base shows up. Everyone who’s in marketing in this room, what you want to get to is that you’re a habit. It’s habitual that you’re checking this…FOMO…morning, noon, and night.”