greymatter Higher Education CRM - Promote
As we come to the final area of engagement, promoting both donor and corporate partnerships is an area that many institutions overlook. Regarding both potential and current institution clients that we come across, utilizing data that was collected from the moment a student was recruited through to when they graduate to help them make a decision on who to approach for partnerships or donor contributions – is rarely even a thought at these institutions.
greymatter’s functional parts of this area include connection management which has visual representation that helps determine who is connected to who. Also, greymatter has an accounts database to host all information relating to organizations that may not be directly related to an individual, and even PCI payment integration to ensure that fundraising can be collected directly through the solution.
greymatter completes the 360-degree view of a constituent lifecycle by providing this final area of engagement and safeguards that an institution is actively promoting donor and corporate relationships through data driven, intelligent business decisions.