greymatter Higher Education CRM - Advance
As a student graduates from an institution, there is always concern about how the previously established relationship will continue to be strong as the now alumnus disconnects from the school. The fourth area of engagement, which is advancement, provides functionality for an institution to keep those alumni relationships and engagement levels in check.
greymatter has a very in-depth continuing education feature, which naturally allows a recently graduated individual to advance their educational career. Alongside continuing education, greymatter helps advance communication with alumni through email marketing and analytics that accompany these campaigns.
Also, similarly to the risk score applied to a current student, greymatter has rating tools for alumni so that an institution can easily identify who is highly engaged and provides the best connection to establish donor or corporate partnerships.