greymatter Higher Education CRM - Recruit
The first area of engagement that greymatter effectively and efficiently assists in is Recruiting both domestic and international prospects. greymatter creates a framework for managing interactions, targeting the right markets, and identifying the right opportunities.
greymatter does this by not only looking at a prospect’s demographic or past education – the solution goes a step further into understanding such factors as social sentiment or personality traits. This helps a faculty truly understand who they are trying to recruit and provide analytics and reporting to certify that their recruiting efforts are being spent in the areas which provide the highest return.
Alongside this, greymatter assists in increasing recruitment numbers by providing best in class advanced AI technology which consistently learns from data regarding such situations as who is most likely going to apply and why. As the solution is focused on constituents and not just students, it also takes into consideration all engagements made with recruiting agents who influence an institutions recruitment process.
As recruitment is the first area of a student’s journey, greymatter has the robust functionality to determine which prospective students will be a great fit and ultimately enroll at the institution.