greymatter Higher Education CRM - Retain
As we move into the third area of engagement - Retaining current students - we start to see the ways in which greymatter ensures overall student success throughout a student’s largest time frame at the institution. Amongst all the user functionality that greymatter has to warrant this success, Artificial Intelligence is the biggest differentiator.
The Artificial Intelligence engine, or as the Foundry likes to call, System of Action provides recommended actions, and sometimes even acts itself, upon data that it is consistently analyzing and learning from. One example related to retaining current students is the unique mathematical risk score that is applied to each student in greymatter.
As the System of Action continually monitors these risk scores and learns, for example, about a specific students’ levels of engagement or class attendance numbers, it will provide recommendations based on both positive or negative scenarios. Continuing with that example, if a student is becoming distant with the institution and their risk score is slowly increasing, the system of action will recognize this negative scenario and automatically book an appointment between the student and their advisor based on each parties availability.
This is one way in which greymatter ensure that student success is a focal point and that examples like the one I mentioned do not fall through the cracks. In addition to the System of Action, greymatter has robust appointment booking, case management, dashboard, analytics and reporting functionality to complement the AI engine and help an institution retain its current student body.