Email Marketing: What should be on your to-do list right now? | eCommerce MasterPlan
Guest Experts Q&A Panel from the Keep Optimising Podcast
Guests include
• Chad S White, author of bestseller “Email Marketing Rules”
• Gavin Laugenie, dotdigital
• Joe McCarthy, Klaviyo
• Kate Barrett, author of bestseller “E-telligence: Email marketing isn’t dead, the way you’re using it is”
• Kurt Elster, Unofficial Shopify Podcast
Find out more https://keepoptimising.com
Topics covered:
06:57 • How can we best prepare ourselves for what may come in the next couple of months around Black Friday, Cyber Monday, Christmas etc.?
14:19 • How do you deal with contest hunters who join your list when you do give aways?
17:15 • On managing inactive's, would you go harsher with a contest generated list when you are managing the inactive's than you would with a general list?
21:58 • What's green Monday?
30:22 • Who's got some advice for those who are struggling right now to get their sales coming in?
46:19 • What should be maybe the first thing we integrate with our email marketing?
53:51 • Email tips for the rest of this year.