Email Marketing Experts Q&A Webinar | eCommerce MasterPlan
Find out more https://keepoptimising.com/email-mark...
Discussion below:
07:58 • What's the latest with the KLAVIYO update and what is the implication of the new changes?
10:08 • Is the general benchmark feature update really necessary?
16:18 • Is it advisable to be using one email address for business transactions and an entirely different one for marketing? (from names, and from email addresses)
23:37 • What is the top thing or key things you should be testing in an average eCommerce email marketing account right now?
31:04 • What would your advice be for anyone on Bronto right now? (the platform is being turned off in May 2022)
38:04 • How often should we email? Because so many brands get clingy in emailing way too much so what is the rule of thumb on the frequency?
44:46 • What's the best way to measure the value of an email address?
52:13 • Why should we use Facebook ads to get subscribers on our email list?
Panellists:
• Jessica Totillo Coster, eCommerce Badassery
• Book A Free Discovery Call at eCommerceMasterPlan.com/crew
• Gabe Macaluso, Omnisend
• Start your free trial at omnisend.com/masterplan
• Kunle Campbell, 2x eCommerce
• Find him at 2xeCommerce.com
• Corinne Watson, Postscript.io
• Find out more at Postscript.io