Facebook Ads Experts Q and A Panel Webinar Keep Optimising Podcast | eCommerce MasterPlan
https://keepoptimising.com/facebook-a...
The monthly Keep Optimising Q&A Webinar panel is diving into Facebook Ads this time!
Panellists:
• R J Talyor, CEO & Founder of Pattern89 – Get your Creative Forecast at www.pattern89.com
• John Hagan, co-founder Volt Agency – Find out more at voltagency.co
• Neil Shoney, Online Marketing Success Coach at ShoneyDigital – Find him on Instagram @neilshoneymac
• Lauren Schwartz, Creative Strategist and Owner of The Loft325 Creative Service – Find her at theloft325.com & as Lauren Schwartz on YouTube
• Antoine Gagne, CEO at J7 Media – Grab their free guide here: experts.j7media.com/masterplan
What we cover:
07:39 • If we're looking for a big bang improvement in our Facebook ad performance. Would you begin by tweaking creative, by tweaking Segmentation, or by tweaking text?
11:40 • Should we be testing the offer in our email campaign or in a physical retail store before we use ad spend?
14:41 • What's a new Facebook technique or tool that is super powerful but people don't know about or aren't using yet.
20:29 • Should or should I not be having second thoughts about Facebook ads manager and its effectiveness?
21:53 • To do dark postings, do I have to get access to the influencer's business ads manager?
24:49 • What are you doing about the iOS 14 privacy updates and the impending effect on Facebook ads.
36:42 • How well is Facebook working in terms of prospecting? That is getting ourselves in front of people we don't know yet who are pre-primed to buy.
41:53 • Is Instagram more of a shopping mall than Facebook?
43:53 • What do you think about consumers using both platforms that is Instagram and Facebook for their shopping habits in different ways?
48:24 • On Facebook likes. Should we be running campaigns to get likes on our pages? Should we care about the audiences and set of people who liked our page?