In our LinkedIn Live event titled 'What is Web3 Advertising?' Seth Ulinski asks Steven Carrillo (Permission's VP of Web3 & Brand Partnerships) for his point of view when it comes to the technical challenges of onboarding brands and educating them on Web3. A crypto and NFT enthusiast with over 15 years experience in software development and technical sales, Steven speaks to the opportunities that blockchain technologies offer brands when it comes to attracting user time, attention engagement, and reengagement.