Tokenized rewards for brands in Web3 & the Metaverse | Lauren Griewski at IAB Audience Connect
Brands have been investing millions of dollars into building inside the Metaverse, but how can they amplify experience and reach users? Permission.io's CRO Lauren Griewski discusses how Permission is solving for this with Web3 proprietary audiences and tokenized rewards. Clip from IAB Audience Connect in New York City, September 2022.