LinkedIn Live 8/22 | What is Web3 Advertising?
The $600 billion global digital ad landscape is fueled by consumer data. To date, the largest consumer-facing platforms (e.g. Google, Apple) have been the beneficiaries of consumer data, making billions in profits.
Web3 gives greater ownership and control to consumers-including the opportunity to monetize their data. Join Seth Ulinski, Michelle Wimmer, Lauren Griewski and Steven Carrillo from the Permission.io team as they discuss Web3, including the paradigm shift for engagement and value exchange between brands and consumers.