How can brands leverage NFTs? | Lauren Griewski at IAB Audience Connect
Eric John (who leads IAB media center) asks Permission.io CRO Lauren Griewski what steps a brand needs to be thinking of if they want to leverage NFTs. Lauren explains the importance of artist development, utility planning, downstream value, distribution, launching, targeting–praising Budweiser for how it uses NFTs to engage its community. Clip from IAB Audience Connect in New York City, September 2022.