Change management should not be an adventure (Kim Bagdonas Jørgensen, McDonald’s)
Avaus Expert Talks 2023
"Change management should not be an adventure” by Kim Bagdonas Jørgensen, Nordic Head of Media & Digital Customer Experience at McDonald’s
According to Yvon Chouinard, rock climber and Patagonia founder, the word adventure has gotten overused: “For me, when everything goes wrong – that’s when adventure starts.” The same goes for change management in marketing, sales and service. Leading digital transformation should not be an adventure. It should be a planned process and systematic development, so nothing goes wrong. Kim Bagdonas Jørgensen, Nordic Head of Media & Digital Customer Experience at McDonald’s, gives us good examples and best practices of how to manage data-driven change – and in the long run climb to the top.
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