Capabilities needed to turn customer data into business value (Jonas Karlén, Adlibris)
Avaus Expert Talks 2023
Jonas Karlén, CEO at Adlibris, and Peter Vaigur, Head of Insights at Avaus, talk about the “Capabilities needed to turn customer data into business value“
Adlibris is the Nordic region’s largest bookstore and they want to inspire people to their next reading experience – show their customers the way to books that delight, touch and upset. And they are improving that experience with the help of us at Avaus. Using Avaus’ library of data models, algorithms and methods, the goal is to increase Adlibri’s return on investments in data and technology – and create a world-class customer experience. Jonas Karlén, CEO at Adlibris, talks to Peter Vaigur, Head of Insights at Avaus, about what strategical, technological, organizational and individual capabilities are needed to turn customer data into business value.
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