Embracing user unpredictability (Oskar Korkman, Alice Labs)
Avaus Expert Talks 2023
"Embracing user unpredictability” by Oskar Korkman, founder at Alice Labs
Oskar explores the user perspective of intelligent systems and recommendations. Oskar has studied consumers and their relationship to technology for 15+ years, and stresses the need to understand the human condition when designing technology. People’s lives are messy and unpredictable. There are limits to data for deciphering consumers, and hence we need to build systems that are not “black boxes”, but allow people to interact, engage and feel empowered.
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